Factors Affecting Counterfeit Products Purchase Decision

The purpose of the research was to identify factors impelling buyers' attitude towards purchasing intention counterfeit products among customers. conceptual framework is proposed by different studies. All measures used were evaluated in terms their internal consistency also discriminant validity and convergent validate data questionnaire. A survey carried out on Oman market with 350 respondents. results this found that integrity social status have a positive relationship significantly affected consumers when they made decisions while price consciousness novelty negative customer attitude.